Sunday, November 3, 2013

Tops Over 40: New Styles, Colors, and Plus Sizes

Houndstooth top for women over 40

Editor’s note: This is a sponsored post written by Pauline Durban, president and founder of Covered Perfectly, a line of stylish, comfortable, well-priced tops for women over 40. Pauline, age 57, shared her story with Flattering50 readers a few months ago. Now, she’s writing to tell us about the new colors, styles and sizes recently added to her clothing line. Be sure to view the entire post to learn about Pauline's special offer for Flattering50 readers. To learn more about the tops shown, click on the photos. 

At this stage of their lives, women over 40 know what they want and they want to look great. However, the fashion industry continues to provide very few options for them, despite the fact they make up a huge percentage of the market's buyers. What is the industry thinking? I launched Covered Perfectly on May 5, 2013 to give women, just like me, what they want and deserve: Stylish tops that cover all the parts they don’t want to reveal. The response to my tops has been amazing and has inspired me to add new styles, colors and sizes to my collection.

My collection’s top seller, “Simple Comfort,” is a beautiful basic staple for every woman’s wardrobe. There are Covered Perfectly customers that have it in every color! This classic, easy design dresses up effortlessly. Pair it with chunky, statement jewelry or a colorful scarf. Smooth and streamlined, it is perfect for layering, and incomparable under a blazer.

Covered Perfectly customers are so very important to me. We want to keep growing and continue to provide women over 40 with the fashion and style they want and deserve. I read every comment that my customers make and take their requests to heart. For example, you asked for it, and we've delivered brilliant jewel-tones, muted neutrals (below), classic black and vibrant prints! The new houndstooth and animal print patterns for our “Simple Comfort” style (above) really bring a pop of drama to a little black jacket! And with the gorgeous new colors we’ve added to all our styles, we know that there will be something for every woman’s hair color and skin tone!

flattering tops for women over 40

Through customer comments, it became clear that many women over 40 have issues with the tummy area. We came up with three new styles that are astoundingly flattering, while covering a multitude of sins! The secret is in the drape. I am certain you will be pleased with these new options! By the way, we go out of our way to find models that represent all body types. The new collection looks terrific on every one of them!

Covered Perfectly has also added plus sizes to the collection. Again, this is a direct result of listening to our target market. I am happy and excited to report that we now have six different tops in Sizes 1X and 2X. You can count on more styles in the future!

tops in plus sizes for women over 40

Recently, I ran a survey on our Facebook page, asking followers how important it is to have their clothing manufactured in the U.S.A. The response was an overwhelming “very important!” We agree. Keeping people employed in the United States is important to our business and our economy. We are proud that the Covered Perfectly line continues to be made in sunny Los Angeles…from start to finish!

As always, shipping within the U.S. is free both ways. And we are now shipping to Canada and Mexico for a flat rate of $14.95.

Our customers continue to send emails and photos, sharing how much they love their tops, and how fabulous they look in them! Our Covered Perfectly Facebook page is a gallery of personal style! If you haven’t “liked” us yet, please do.

I receive unsolicited emails and comments frequently from happy customers. I’d like to wrap up this post by sharing a few of them with you:

"I have 6 Covered Perfectly tops now, and the wrap-over is my favorite. My biggest challenge is camouflaging the muffin top/tummy area, and this top -- well, it covers it perfectly! I ordered this on a Sunday, and received it on Wednesday. Fast shipping and great customer service." - June

You guys are amazing. My order arrived today (unbelievably fast) and the coral color is beautiful. This is my 2nd top I've ordered but it’s just the beginnings of my shopping. The fabric is wonderful and oh so comfortable. Thanks for the pretty earrings too. I will be telling all my friends they must have at least one of these tops. But bet they can't stop at one. Thanks for adding the new plus size styles. – Karen

Love, love, love the clothing of Covered Perfectly. The most beautiful cuts, styles & materials ever, free shipping and returns, and Pauline, the lady who started the company, amazingly emailed me herself to make sure my order was correct and on its way. And to top it off, she has promised more styles & colors coming for both regular & plus sized customers. And don't let the name fool you. Nothing frumpy about any of these tops! Beautiful!!! - Debbie

Flattering 50 readers can receive 20% off their first purchase. Just use the code F50 at checkout at Covered Perfectly. Happy Shopping!